Nike Air Max LeBron VII

Today marked the unveiling of LeBron James’ latest signature basketball shoe, the Nike Air Max LeBron VII. The shoe as you would imagine combines many of Nike’s most notable performance elements such as Max Air (a new specially tuned Air unit created for basketball) and a Flywire upper. The $160 USD shoe will release on October 24th with a comprehensive press release seen below.NIKE, Inc. (NYSE:NKE) today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.

“The new LeBron VII takes my signature line to a new level of innovation,” said LeBron James. “As the demands of my game evolve and increase, Nike consistently designs and develops shoes helping drive my on-court success.”

“When designing the Nike Air Max LeBron VII, we envisioned a shoe that was both strong and comfortable,” said Jason Petrie, Nike Footwear Designer. “We delivered a shoe that is a perfect combination of superior performance and luxurious style, embodying LeBron himself.”

Comfort RevolutionNike’s first basketball-specific Nike Max 360 air sole is designed and engineered for the multi-directional movements of the modern basketball player. This basketball-specific air sole contains 80 percent more air than the previous full-length unit for ultimate comfort. The air sole is strategically contoured with a thinner forefoot and deeper heel placing cushioning where it is needed most.
Moving upward from the court floor, the insole and upper of the shoe match the mid-sole’s innovation. The seamless integrated bootie not only makes for a comfortable ride with no irritation, but also provides the lockdown support basketball players covet. Nike Flywire technology, first introduced in the highly successful Nike Hyperdunk, provides support without adding unnecessary weight by integrating tensile fibers with a minimal use of materials. Its crisscross lineage not only provides basketball specific stability, but also creates a diamond pattern that LeBron has asked be integrated into his signature footwear and apparel lines each year.(from http://hypebeast.com/2009/08/nike-air-max-lebron-vii/.)

I am a fan of Kobe Bryant but I'm crazy about LBJ shoes because they are way better than Zoom Kobe and hyperdunk . Zoom Kobe shoes are comfortable and pretty , but they are not durable enough . Although Zoom Kobe and hyperdunk have a lot technology , I preffer LBJ shoes which are made for basketball players who are looking for cushioning and strength with a sense of style(bold part is from http://hypebeast.com/2009/08/nike-air-max-lebron-vii/)